The Importance of “Good” Writing
Let’s face it: there’s a lot of really “bad” writing online. By “bad”, I don’t necessarily mean the content itself. I mean the spelling, the grammar, and the sentence structure. Some of this comes from people not writing in their native language. But a lot of it also comes from laziness and people not wanting to take the time to write properly.
The thing is, though, that a lot of people are turned off by poor writing. It’s unprofessional, and makes you appear less intelligent than you likely are. There are a lot of people who simply won’t read articles that are riddled with grammatical and spelling errors.
This becomes infinitely more important when we’re talking about persuasive writing. You’re trying to sell something, but yet you can’t take five minutes to proofread your copy? If that’s the case, then why would anyone believe that what you’re trying to sell is really worth their time, effort, and/or money?
Bottom line: Take a few minutes whenever you finish writing something and proofread it. If you’re not a native speaker in whatever language you’re writing, ask someone who is to take a look at it. Sometimes the line is fuzzy between someone who’s being lazy and someone who just doesn’t have the necessary language skills, and readers can’t always tell the difference.
